Search Engine Optimization – SEO

Get Results with an SEO Company that Invests in Your Future


The #1 SEO Company That Actually Does It's Own SEO In-House

We get it. You already know what you need but you don't know how to obtain it. Our SEO experts always hear that from our SEO clients who contact Smartlinks SEO Company.

You are probably here for one or more of the reasons mentioned:

•  Your number of incoming calls and leads has unexpectedly diminished

•  No one can find your website online.

•  You're launching a new website and want to quickly improve new businesses.

•  Recently, the website traffic has decreased and you don't know why.

If any of these four pain points sound familiar, feel confident, you've come to the right SEO agency. There is a reason why Smartlinks SEO Company continues to serve hundreds of SEO clients and offers optimization solutions to adapt to Google's ever-changing algorithm.
20+ Reviews
15+ Reviews

Providing SEO Strategies for Addressing Your Problems

Our Passion Is to Grow Your Brand Online

For more than 10 years, we've been offering SEO solutions to companies who want to grow their online presence, increase their leads and increase their sales. Our tried and tested SEO strategies and methods have resulted in several success stories for clients. Here are a few recent examples:
SEO for Ecom businesses
 Ecommerce Business
  • +655% Leads Increase
  • +144% Organic Search Traffic
From the Client:
“If you want more leads, sales, and number 1 search rankings for your website, I highly recommend Josh on search, maps, and organic."

Search Engine Optimization
Construction Company
  • +403% Qualified Leads
  • +386% Keywords in Top 5
From the Client:
“I was looking for a good SEO company as my current website wasn't ranking. I came across this business on the google and this was the best thing that happened for my business."
House Cleaning
  • +541% Online Leads
  • +277% Organic Search Traffic
From the Client:
“I've spent a lot of time searching for the right SEO services and Joshua's method of SEO analysis, ranking, and traffic generation was awesome."
Are you on the first page of the Search Engine Results Pages (SERPs) for keywords that fit your company or brand? If you're not, you're losing out on important leads. Search engine optimization is not a fad, it is important if you want to grow your business. It is an essential component of any strategy to sell products or services and to pull in more qualified leads and sales.


  • Featured on UpCity

Active Within

Finally, You've Found the Right SEO Company With the Answers

Smartlinks has the SEO services you’ve been looking for. Don’t lose customers to your competitor! It’s time to be discovered!


Our SEO Services

Increase Your Search Rankings and Get More Leads Online

Keyword Research and Strategy

Smartlinks is an SEO agency that fully understands your target market and can improve your ranking for targeted search keywords. Your SEO expert will evaluate the keywords where your website is currently ranked, collect your preferred keywords and complete additional keyword research to develop a list that makes the most sense for your website and the competitive landscape.

Link Building

In search results, backlinks are a big aspect of ranking higher, but not just with any link! That's why you should partner with a SEO firm like Smartlinks, which has a dedicated link building team that gets links from websites that are high quality and niche or local relevant.

Technical SEO

Rankings, such as improving page speed, can be enhanced with optimizations on the back-end of the website. It makes it easier for search engines to crawl through your website by correcting these errors. And your rankings will make you even happier when you make search engines happy!

Local SEO

Statistics indicate that 64 percent of consumers check online for local companies. Boost the local SEO rankings of your company with Google Business Profile (GBP) optimization and attract high-intent clients. To build your local following, we refine your GMB profile and manage your online reputation.

On-Page SEO

Enhance your exposure online and receive high-quality traffic. We ensure that our SEO services at Smartlinks SEO Company are compatible with the industry standards of search engines to improve the trustworthiness of your website. Our SEO specialists publish exclusive content that is rich in value, optimize your headlines and HTML tags and use high-resolution images.

Off-Page SEO

Off-page optimization is essential for building the brand credibility and to increase your online visibility. Collaborate with our SEO agency and let us help you showcase your industry experience. We utilize social media marketing, creating links and marketing content creators to establish professional links and positive reviews.

Franchise SEO

Expand the franchise marketing campaigns to multi-location entities with Smartlinks SEO services. We create geo-specific content, use marketing channels and build custom web designs. Smartlinks is the SEO company that maximizes the effectiveness of your brand and raises your leads and sales.

Shopify SEO

Greatly improve the digital presence of your online store and increase your business reach. Our SEO experts help your urgent needs and concerns 24/7. To improve the Shopify experience of your users, we offer Shopify SEO audits, site templates, paid ads and Shopify web design.

Amazon SEO

Distinguish your brand with Amazon and reach millions of ready to convert customers. We optimise your product listings, improve online ads, and deliver Amazon marketing services (AMS) SEO solutions to promote your products to the right customers.

eCommerce SEO

Offer your customers a hassle free shopping experience and increase your customer retention rate. We release targeted email marketing campaigns and customize your mobile and voice search site to build custom brand experiences. We also offer e-commerce integrations to improve your sales volume.

Content Writing

Content Writing We have a team of writers who create SEO-friendly content for your website, whether it's producing collaborative blog posts or enhancing existing services and product pages with more content. Search engines love a website that constantly adds new content. Choose our SEO company to serve your content needs and improve your search marketing.

Conversion Rate Optimization (CRO)

Increase the satisfaction of your customers' experiences and increase your online sales with Smartlinks CRO services. Our SEO company incorporates pay-per-click ads with our SEO services to optimise your conversion potential. We conduct site analysis, landing page optimization and A/B split testing.


Why Our SEO Services Are Better Than The Rest

Our SEO Solutions Work: We've proven it over and over again

Dedicated SEO Experts

We understand that our responsibility is to make the search engine optimization process as easy as possible for our clients in a technical, complicated and often daunting way. One of the many ways we can do this is by providing each client with a single point of contact to handle your project. You get to know your SEO Smartlinks professionally and they'll get to know your business and appreciate your specific needs.

We’re Always Learning

SEO is never static, nor are we. SEO is always evolving because of numerous Google algorithm changes that affect ranking factors every year and we're always at the top of the latest news and trends. Our search engine optimization agency is actively studying new strategies and keeping up-to-date to remain ahead of the curve. Rest assured that our SEO firm is constructive and not reactive.

Experience Matters

For more than 6 years, Smartlinks has helped companies in all markets improve their online presence to generate more sales. We have the expertise and success cases of our clients to help any size of company that wants to increase web traffic and increase its leads. Many of our SEO experts have been industry pioneers for over a decade. Our team has been working closely. If someone has a concern, we're all going to step in.

Relationships and Results

We live by our two core values: Relationships and Performance. We're here for every customer, this is our foundation. We have SEO experts specialising in supporting businesses of all sizes, small businesses to large national franchises-to expand exponentially. Our search engine optimization company believes in owning the voice of our customers, and every day we work hard to prove it.

We Play Fair

We respect fairness and dignity in everything that we do. We always play fair, using SEO to push results without spamming or gaming a system that could lead to potential Google penalties. Simply put, we don't have to cheat in order to win SEO. As a Google Premier Partner, we abide by the rules and never compromise your company in any way. We have never lost our credibility.

Transparent Reporting

While our rivals use smoke and mirrors, we keep complete accountability so that you can see first-hand how our efforts boost your online revenue. Our personalised, in-depth reporting includes 24/7 access to the online client portal, Google Analytics reports to include a full overview of the SEO success of your site, regularly updated keyword rankings, a monthly rundown of the SEO tasks we completed, and a monthly video review of SEO enhancements and strategies.

SEO Services You Can Expect From Smartlinks SEO Company

As a full-service digital marketing company, Smartlinks provides a wide range of skilled search engine optimization services to make your business more noticeable while searching using only reliable future-proof, white SEO hat techniques, such as:
• Comprehensive SEO on-site: title tags, meta descriptions, alt tags, internal links, etc.

• Custom SEO Strategy: We customise our SEO services to suit your needs. We use strategies that have the most impact on your given industry.

• Syndication of social media posts, curated blogs and news outlets.

• High-quality copywriting to keep the site content fresh and promote the return of traffic.
• In-depth assessment of the competition.

• Careful Link Building: by hand, on a variety of domains with high domain authority.

• Strong keyword research and industry analysis.
• Organic SEO strategies for long-term results combined with paid advertising for fast returns.

• Google Analytics and other data monitoring applications are designed to learn from patterns, traffic and more.
Let’s Chat

Smartlinks SEO Company Adaptive SEO Methodology

Your First Step in Digital Success

The searching landscape is continually changing. To rank high on search engines, you need to invest in the right SEO services tailored to the needs, demands and objectives of your company. Simply relying on old SEO strategies is not enough to sustain a strong online presence—you need to find a reputable SEO agency that can take your digital marketing efforts seriously.

Smartlinks Internet Marketing Agency is a customer-oriented SEO organization. Our SEO experts work closely with our clients to build tailored SEO strategies that drive long-term profitability. By using a proven, reliable and effective approach, we are able to produce high-quality, observable outcomes.

Our SEO company uses the Adaptive SEO methodology, which helps us to create a robust campaign system that provides value for your business. The Adaptive SEO approach is designed around the following processes:
The searching landscape is continually changing. To rank high on search engines, you need to invest in the right SEO services tailored to the needs, demands and objectives of your company. Simply relying on old SEO strategies is not enough to sustain a strong online presence—you need to find a reputable SEO agency that can take your digital marketing efforts seriously.

Smartlinks Internet Marketing Agency is a customer-oriented SEO organization. Our SEO experts work closely with our clients to build tailored SEO strategies that drive long-term profitability. By using a proven, reliable and effective approach, we are able to produce high-quality, observable outcomes.

Our SEO company uses the Adaptive SEO methodology, which helps us to create a robust campaign system that provides value for your business. The Adaptive SEO approach is designed around the following processes:
seo strategy


As your search engine optimization company, we take the time to understand your business needs, requirements and expectations. During the exploration process, we will set up a meeting with your main stakeholders and conduct an initial site analysis. After that we will identify your key performance indicators (KPIs), evaluate your conversion path and carry out comprehensive keyword analysis. This enables us to gain in-depth knowledge of the processes, intent of the site and objectives of your business.


The next step is research which involves competitive benchmarking, in-depth site audit, site analytics review and connection risk assessment. At this point, we collect and analyse all your business data to evaluate the factors that influence your digital presence. We're looking at the historical traffic trends, on-site technical challenges, competitor backlink techniques, and link building tactics. We use the findings of the study to devise the best solution for your SEO


After we have established your marketing gaps and opportunities, our SEO experts will develop a 60-day Strategic Online Marketing Plan (SOMP). This includes the campaign objectives, the anticipated results for each marketing channel and the approximate time of completion. During the first month of your campaign, our SEO agency gives priority to the most important aspects of your SEO. This is to ensure that all our SEO activities produce immediate, tailored results.


In this process, we're starting to execute the SOMP. We customise your web pages and blog posts with high-performance keywords, improve your site layout and manage your company listings. Our SEO agency also leverages a multi-channel strategy to boost your overall SEO efficiency. We execute social media management strategies and reach out to third-party websites to expand your online reach.


From the moment you sign up with our SEO company, we have set up a tracking system that allows us to monitor your progress online and understand the effect of your SEO campaign. We track and evaluate your KPI, keyword rankings and analytics. Our SEO experts will also look at your organic traffic, bounce rate, conversion rate, local exposure and click-through rate (CTRs). By tracking your SEO efforts, we gain insights and improve your optimization strategies.


Our SEO team schedules daily consultations and monthly updates with your project managers to keep you up-to-date on the success of your campaign. During our consultation, we present a detailed report that offers a summary of the success of your platform. This includes the KPI trends, total traffic and rankings. We're developing a new 90-day roadmap every month, so you know exactly how your campaign is going and what to expect.


As part of our ongoing SEO activities, we constantly change our optimization strategies on the basis of the latest algorithm changes and industry developments. The search engines are dynamically changing and the demands of the industry are continually evolving. As such, we take a proactive approach to ensure that your website ranks high on search results. Trust our SEO team to make the requisite changes and keep you aware of the success of your campaign at all times.

Smartlinks SEO Code of Ethics

At Smartlinks, we are committed to integrity and personal responsibility in our work. Not all SEO businesses adhere to these values, and their customers frequently pay the price. As a supplier of internet marketing and search engine optimization services to our clients, we are continually working to achieve higher rankings, increased traffic and conversion and optimistic ROI for our clients' websites while adhering to our SEO Code of Ethics.

Why Search Engine Optimization Is the Best Investment

We Practice What We Preach to Provide Maximum ROI

Both business owners are looking for more bang for their buck. They want higher profit margins. SEO is saving you money. Consider SEO as an employee: SEO is never clocking out. SEO never calls sick people. SEO would never take a break. SEO works for you around the clock, even when you're asleep.

No, SEO's not going to answer the phone. But it's going to keep the phone ringing. SEO does the right thing to send customers to your website and position them in front of your goods, services and brands.

We spent years refining our SEO strategy. What we do not only works for our customers, but also for our website.
seo services
We live by what we're selling. Since 2019, Smartlinks has experienced rapid growth, with Inc. ranked 5000 among Canada's fastest-growing private companies.

We get the most out of the results of our organic search. We believe so much in SEO that we're depending on it. This is the lifeblood of our business.

And let this sink in: you're not going to be here without SEO. How did you find the page? With a quest for Google? If that is the case, you are an example of SEO working for us. Now just put it to work for your company.
Start With Us

Search Engine Optimization FAQs

What Is SEO?

Search engine optimization is more generally known as SEO, an acronym. Optimization is the basis for all SEO activities. Once your brand presence (website, content and social media platforms) is optimised around the Internet, you can increase its online exposure. Your website will find its way to the first page of the Search Engine Results (SERPs) page. Your online customers can also find your company much easier.

How Does SEO Work?

SEO is the practise of making improvements to your online presence, especially your website, making it more appealing to search engines such as Google and Bing. Search engines will crawl (or scan) your website to learn what it's all about. Best SEO practises make it easy for search engines to grasp your website. SEO increases the quantity of organic website traffic and the quality of visitors to your site at no extra expense. It does not have any paying media or placement and excludes direct traffic. With a comprehensive SEO strategy implemented on your website, Google will recognize it as an authority site and point users in the direction of your website.

Do I Need Different SEO Strategies for Different Search Engines?

There are slight variations between the different search engines. However you should typically rely on Google in your SEO strategy, since much of your target market uses this leading search engine. Also, much of the organic traffic is from Google.

How Much Does It Cost To Implement An SEO Campaign?

It is advisable to hire an experienced SEO agency or a specialist, and this expense should be included in your marketing budget. The sum you are supposed to pay is in accordance with the scope of work required to ensure success. The digital agency or SEO expert will charge after evaluating the complexity of the project and once you have submitted your predetermined expectations. The average hourly rate of employment of an organization or SEO specialist is approximately $150 per hour

Can I Do SEO Myself?

Yes, you could but it takes a little know-how and learning through trial and error, but you can apply a simple SEO strategy through your website. However, SEO is time-consuming and in order to do so properly, you need to understand both technical SEO and on-page SEO. What's more, you'll need to stay up-to-date with the algorithm improvements made to the different search engines.

What Affects Your SEO Rankings?

There are three variables that directly influence your SEO rating, even though you have only implemented a very simple search strategy on your blog. The variables that need to be mindful of are:

Page Load Time—If your website loads too slowly, your tourists will rebound and potentially go to a competitor's website. Google (and all search engines) would rate your website lower due to slow page loading. This is something we need to pay careful attention to as we get closer to the big update reported by Google. The Core Web Vitals update in March 2021 will concentrate on three aspects that explicitly – and significantly – affect user experience on your platform. The page load time features of this update are crucial to securing your ranking or hitting the top of the SERPs.

Keyword Selection—The keywords must be carefully selected so that your website and pages are identified in the right search terms that your ideal customer is looking for.

Content Creation—If you produce quality content on your website, your audience can find your site instantly, easily, and remain on your site to learn more. This raises the time of residence, which boosts search engine rankings.

Will Blogging Help SEO?

Blogging helps improve your SEO strategy through your platform, but only if it's built with optimization in mind. Search engines are searching for content on your website that will give users ample answers to their questions. So by producing and sharing high-quality, in-depth blogs that discuss important issues within your industry, you are likely to be recognized as the authoritative source of the subject being searched. With SEO strategies on-page, search engines can find your blog more quickly.

Is SEO Better Than PPC?

SEO and pay-per-click or other paid media solutions work together to enhance your website and place your brand as an expert in your industry or niche. SEO also offers you a much better return on your investment compared to paid media alternatives. That's not to say that SEO is cheap and easy; it takes a reasonable amount of time and money to get it right, but long-term rewards are enormous and sustainable. Most of the time, SEO and paid ads will work together to achieve the best results.

How Long Does SEO Take?

“It depends.”

This depends entirely on your priorities and the strategies of your quest campaign. Most SEO experts will say four to six months before you start to see the effects. Bear in mind, this is when you begin to see the results, not when you reach the goals you have set.

What Are SEO Best Practices?

SEO is a multifaceted practice that involves a wide variety of different actions to be taken on the website in order to maximise the search. Many people associate SEO with high-quality content as search algorithms have highlighted content as a significant ranking factor. Algorithms are searching for content that addresses the user's search purpose. If your content talks directly to your audience, Google will serve your website to users. But content alone is not a good SEO practice. You need links from authoritative external sites that point to your site in the form of a backlink, and these external sites need to have a good domain authority ranking.

Best practice also includes full page optimization, which means optimizing the meta content, images and tags. And then consider the technological aspect of SEO-do you think your website has a great architecture? How's User Experience (UX) going? Is it easy to navigate? And have you made sure that your pages are related internally?
Smartlinks SEO Company is a search engine optimization agency headquartered in Niagara, ON that provides SEO services to clients in Ontario and across Canada and the United States.

SEO services in Niagara, ON: St. Catharines SEO, Niagara Falls SEO, Welland SEO, Niagara-on-the-lake SEO, Fonthill SEO, Grimsby SEO, Fort Erie SEO, Beamsville SEO, Thorold SEO, Port Colborne SEO, Crystal Beach SEO and all areas across Niagara, ON.
hello world!
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram