Search Engine Optimization – SEO

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Why Your Business Needs SEO

The Benefits Of Improving Your Google Presence Online

As a business owner, you're always looking for ways to increase your online presence and reach more people. One of the most effective ways to do this is through search engine optimization, or SEO. This is the process of improving the visibility and rank of your website in search engine results pages (SERPs) on Google. It involves both on-page optimization (making changes to your site itself) and off-page optimization (building links from other websites).

At first glance, getting first page on Google may seem like a daunting and complex task. However, it is actually a crucial component of any successful digital marketing strategy. In this article, we will explore the many benefits of investing in organic search for your business.

Increased Website Traffic

One of the primary goals of SEO is to increase the visibility and rank of your site on Google. When your web page ranks higher on Google, it is more likely to attract organic traffic from users who are searching for the products or services that you offer. This means that investing in organic search can help you to attract more qualified leads to your site, and ultimately convert more of those leads into paying customers.

Higher Conversion Rates

In addition to attracting more traffic to your site, organic search can also help to increase your conversion rates. This is because well-optimized websites are typically easier to navigate and use, which makes it more likely that people will take the desired action on your page (such as filling out a form or making a purchase). By improving the user experience on your site, you can increase the likelihood that visitors will take the desired action and convert into customers from Google.

Increased Brand Awareness

Getting on the first page of Google is not just about driving traffic to your website – it is also about increasing the overall visibility of your brand. When your site ranks highly in search results page, it becomes more visible to users on Google who may not have otherwise come across your business. This increased visibility can lead to increased brand awareness, which can translate into more revenue for your business.

Cost-Effective Marketing

Compared to other forms of digital solutions, getting found on Google page 1 can be a cost-effective way to drive traffic and leads to your site. While it may require an initial investment in terms of time and resources, the long-term benefits of this can far outweigh the upfront costs. Additionally, organic search can be a more cost-effective option compared to google ads, as it does not require ongoing payments to maintain your rank in search results page.

Increased Competitiveness

Finally, investing in organic search can help your business to stay competitive in your industry. With more and more businesses turning to the internet to reach customers, it is increasingly important to have a strong online presence. By investing in SEO, you can ensure that your business stays ahead of the competition and attracts more qualified leads and customers on Google page 1.

In conclusion, investing in optimizing your site on Google is a smart move for any business looking to increase its online presence and reach more potential customers. With the many benefits outlined above, it is clear that optimizing for Google can be a valuable component of any successful digital strategy. If you are not already investing in Digital Marketing for your business, now is the time to start. So, it's better to hire an experienced SEO agency to get the job done.

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We Understand How Search Engines Work

Our Passion Is to Grow Your Brand Online

For more than 10 years, we've been offering SEO solutions to companies and people who want to grow their online presence on Google, increase their leads and increase their revenue. Our tried and tested seo search engine strategies and methods have resulted in several success stories for clients. We continue to learn so you don't have to. Here are a few recent examples:
SEO for Ecom businesses
 Ecommerce Business
  • +655% Leads Increase
  • +144% Organic Search Traffic
From the Client:
“If you want more leads, sales, and number 1 search rankings for your website, I highly recommend Josh on search, maps, and organic."

Search Engine Optimization
Construction Company
  • +403% Qualified Leads
  • +386% Keywords in Top 5
From the Client:
“I was looking for a good SEO company as my current website wasn't ranking. I came across this business on the google and this was the best thing that happened for my business."
SEO
House Cleaning
  • +541% Online Leads
  • +277% Organic Search Traffic
From the Client:
“I've spent a lot of time searching for the right SEO services and Joshua's method of SEO analysis, ranking, and traffic generation was awesome."
Are you on the first page of Google for keywords that fit your company or brand? If you're not, you're losing out on important leads. Search engine optimization is not a fad, it is important if you want to grow your business. It is an essential component of any strategy to sell products or services and to pull in more qualified leads.

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Our SEO Services

Increase Your Search Rank On Google And Get More Leads Online

Keyword Research and Strategy

Smartlinks is an Organic Search agency that fully understands your target market and can improve your rank for targeted search keywords on google. Your expert will learn the keywords and pages where your website is currently ranked, collect your preferred keywords and complete additional keyword research to develop a list that makes the most sense for your site and the competitive landscape.

Link Building

In search results, backlinks are a big aspect of ranking higher, but not just with any link! That's why you should partner with a SEO firm like Smartlinks, which has a dedicated link building team that gets links from websites that are high quality and niche or local relevant.

Technical SEO

Rankings, such as improving page speed, can be enhanced with optimizations on the back-end of the site. It makes it easier for search engines to crawl through your website by correcting these errors. And your rank will make you even happier when you make search engines happy!

Local SEO

Statistics indicate that 64 percent of consumers check online for local companies. Boost the local SEO rank of your company with Google Business Profile (GBP) optimization and attract high-intent clients. To build your local following, we refine your GMB profile and manage your online reputation.

On-Page SEO

Enhance your exposure online and receive high-quality traffic. We ensure that our SEO services at Smartlinks are compatible with the industry standards of Google to improve the trustworthiness of your site. Our specialists publish exclusive content that is rich in value, optimize your headlines and HTML tags and use high-resolution images.

Off-Page SEO

Off-page optimization is essential for building the brand credibility and to increase your online visibility on Google. Collaborate with our agency and let us help you showcase your industry experience. We utilize social media marketing, creating links and content creators to establish professional links and positive reviews.

Franchise SEO

Expand the franchise marketing campaigns to multi-location entities with Smartlinks SEO services. We create geo-specific content, use channels and build custom web designs. Smartlinks is the SEO company that maximizes the effectiveness of your brand and raises your leads.

Shopify SEO

Greatly improve the digital presence of your online store on Google and increase your business reach. Our experts help your urgent needs and concerns 24/7. To improve the Shopify experience of your users, we offer Shopify SEO audits, site templates, PPC and Shopify web design.

Amazon SEO

Distinguish your brand with Amazon and reach millions of ready to convert customers. We optimise your product listings, improve online listings, and deliver Amazon marketing services (AMS) SEO solutions to promote your products to the right customers.

eCommerce SEO

Offer your customers a hassle free shopping experience and increase your customer retention rate. We release targeted email marketing campaigns and customize your mobile and voice search site to build custom brand experiences. We also offer e-commerce integrations to improve your workload volume.

Content Writing

Content Writing We have a team of writers who create SEO-friendly content for your site, whether it's producing collaborative blog posts or enhancing existing services and product pages with more content. Search engines love a website that constantly adds new content. Choose our SEO company to serve your content needs and improve your search visiblity.

Conversion Rate Optimization (CRO)

Increase the satisfaction of your customers' experiences and increase your online revenue with our CRO services. Our company incorporates pay-per-click ads with our services to optimise your conversion potential. We conduct site analysis, landing page optimization and A/B split testing.

REACH OUT TO US TO OUTRANK COMPETITORS

We Actually Know SEO

We Live & Breathe Google

Dedicated Organic Search Experts

We understand that our responsibility is to make the search engine optimization process as easy as possible for our clients in a technical, complicated and often daunting way. One of the many ways we can do this is by providing each client with a single point of contact to handle your project. You get to know your professionally and they'll get to know your business and appreciate your specific needs.

We’re Always Learning

Search is never static, nor are we. Organic Search is always evolving because of numerous Google algorithm changes that affect ranking factors every year and we're always at the top of the latest news and trends. Our search engine optimization agency is actively studying new strategies and keeping up-to-date to remain ahead of the curve. Rest assured that our SEO company is constructive and not reactive.

Experience Matters

For more than 10 years, Smartlinks has helped companies in all markets improve their online presence to generate more leads on Google. We have the expertise and success cases of our clients to help any size of company that wants to increase web traffic and increase its leads. Many of our experts have been industry pioneers for over a decade. Our team has been working closely. If someone has a concern, we're all going to step in.

Relationships and Results

We live by our two core values: Relationships and Performance. We're here for every customer, this is our foundation. We have experts specialising in supporting businesses of all sizes, small businesses to large national franchises-to expand exponentially. Our search engine optimization company believes in owning the voice of our customers, and every day we work hard to prove it.

We Play Fair

We respect fairness and dignity in everything that we do. We always play fair, using our skills to push results without spamming or gaming a system that could lead to potential Google penalties. Simply put, we don't have to cheat in order to win SEO. As a Google Premier Partner, we abide by the rules and never compromise your company in any way. We have never lost our credibility.

Transparent Reporting

While our rivals use smoke and mirrors, we keep complete accountability so that you can see first-hand how our efforts boost your online revenue. Our personalised, in-depth reporting includes 24/7 access to the online client portal, Google Analytics reports to include a full overview of the success of your site, regularly updated keyword rankings, a monthly rundown of the SEO tasks we completed, and a monthly video review of enhancements and strategies.

Services That Help Your Business Grow

As a full-service digital marketing company, Smartlinks provides a wide range of skilled search engine optimization services to make your business visable on the organic search results page while searching using only reliable future-proof, white SEO hat techniques that follows Google guidelines, such as:
• Comprehensive on-site: title tags, meta descriptions, alt tags, internal links, etc.

• Custom Strategy: We customise our services to suit your needs. We use strategies that have the most impact on your given industry.

• Syndication of social media posts, curated blogs and news outlets.

• High-quality copywriting to keep the site content fresh and promote the return of traffic on your pages.
• In-depth assessment of the competition.

• Careful Link Building: by hand, on a variety of domains with high domain authority.

• Strong keyword research and industry analysis.

• Organic Search strategies for long-term results combined with paid advertising for fast returns.

• Google Analytics and other data monitoring applications are designed to learn from patterns, traffic and more.
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Adaptive SEO Methodology

Your First Step in Digital Success

Google is continually changing. To get top search results, you need to invest in the right services tailored to the needs, demands and objectives of your company. Simply relying on old SEO strategies is not enough to sustain a strong online presence—you need to find a reputable agency that can take your efforts seriously.

Smartlinks is a customer-oriented Organic Search organization. Our experts work closely with our clients to build tailored strategies that drive long-term profitability. By using a proven, reliable and effective approach, we are able to produce high-quality, observable outcomes.

Our company uses the Adaptive methodology, which helps us to create a robust campaign system that provides value for your business. The Adaptive approach is designed around the following processes:
seo strategy

1. DISCOVER

As your search engine optimization company, we take the time to understand your business needs, requirements and expectations. During the exploration process, we will set up a meeting with your main stakeholders and conduct an initial site analysis. After that we will identify your key performance indicators (KPIs), evaluate your conversion path and carry out comprehensive keyword analysis. This enables us to gain in-depth knowledge of the processes, intent of the site and objectives of your business.

2. ANALYZE

The next step is research which involves competitive benchmarking, in-depth site audit, site analytics review and connection risk assessment. At this point, we collect and analyse all your business data to evaluate the factors that influence your digital presence. We're looking at the historical traffic trends, on-site technical challenges, competitor backlink techniques, and link building tactics. We use the findings of the study to devise the best solution for you.

3. STRATEGIZE

After we have established your opportunities, our experts will develop a 60-day Strategic Online Marketing Plan (SOMP). This includes the campaign objectives, the anticipated results for each channel and the approximate time of completion. During the first month of your campaign, our agency gives priority to the most important aspects of your SEO. This is to ensure that all our activities produce immediate, tailored results.

4. EXECUTE

In this process, we're starting to execute the SOMP. We customise your web pages and blog posts with high-performance keywords, improve your site layout and manage your company listings. Our agency also leverages a multi-channel strategy to boost your overall efficiency. We execute social media management strategies and reach out to third-party websites to expand your online reach on Google.

5. MEASURE

From the moment you sign up with our company, we have set up a tracking system that allows us to monitor your progress online and understand the effect of your campaign. We track and evaluate your KPI, keyword rank and analytics. Our experts will also look at your organic traffic, bounce rate, conversion rate, local exposure and click-through rate (CTRs) on Google. By tracking your efforts, we gain insight on your pages and improve your optimization strategies.

6. REPORT

Our team schedules daily consultations and monthly updates with your project managers to keep you up-to-date on the success of your campaign. During our consultation, we present a detailed report that offers a summary of the success of your platform. This includes the KPI trends, total traffic and rank. We're developing a new 90-day roadmap every month, so you know exactly how your campaign is going and what to expect.

7. ADAPT

As part of our ongoing activities, we constantly change our optimization strategies on the basis of the latest algorithm changes and industry developments. The search engines google are dynamically changing and the demands of the industry are continually evolving. 

Code of Ethics

At Smartlinks, we are committed to integrity and personal responsibility in our work. Not all businesses adhere to these values, and their customers frequently pay the price. As a supplier of internet marketing and search engine optimization services to our clients, we are continually working to achieve higher rank, increased traffic and conversion and optimistic ROI for our clients' sites while adhering to our SEO Code of Ethics.

Why Organic Search Is the Best Investment

We Practice What We Preach to Provide Maximum ROI

Business owners are looking for more bang for their buck. They want higher profit margins. SEO is saving you money. Consider Google as an employee: Google is never clocking out. Google never calls in sick. Google would never take a break. Google works for you around the clock, even when you're asleep.

We spent years refining our SEO strategy. What we do not only works for our customers, but also for our website.
seo services

NLP & Search Engines

Natural language processing is a field of artificial intelligence that allows a machine to understand human language

Natural language processing (NLP) is a field of artificial intelligence that focuses on the interaction between computers and human languages. In the context of search engine optimization (SEO), NLP can be used to analyze and understand the language and content on sites, in order to improve their rank on Google search results.

There are several main NLP techniques that are commonly used for SEO:

Keyword extraction: This involves identifying the most important keywords or phrases on a site, in order to optimize the content for those terms and improve the rank in search results page on Google.

Sentiment analysis: This involves analyzing the sentiment or emotion behind the language used on a website, in order to understand how it is perceived by users. This can be useful for identifying areas of a site that may be causing negative user experiences, and for improving the overall tone and messaging of the content on the pages.

Content classification: This involves using NLP to categorize the content on your pages based on its topic or theme. This can be useful for organizing content in a way that is more easily understood by search engines, and for improving the relevance of the content for specific keywords.

Named entity recognition: This involves using NLP to identify and extract specific entities (such as people, organizations, or locations) from text. This can be useful for improving the relevance of a website for certain keywords, and for helping search engines to understand the context of the content.

Language detection: This involves using NLP to identify the language of the content on your pages, in order to ensure that it is properly indexed by search engines and served to the appropriate users.

Overall, NLP plays a key role in helping search engines to better understand and index the content on sites, and can be a valuable tool for improving the rank and visibility of a website in search results on Google.

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How Search Engines Work

How Does Google Know What To Rank

Are you wondering how Google works and how to improve the visibility of your website in search results? SEO (search engine optimization) can seem daunting and complex, but there are a number of free tools and resources available that can help you to understand and improve your website's performance.

One of the first steps in any strategy is to conduct a site audit. A site audit is a comprehensive analysis of your website that helps to identify any technical or content-related issues that may be impacting your search engine rank. There are a number of site audit tools available, both free and paid, that can help you to identify and fix issues such as broken links, duplicate content, and slow loading speeds.

Keywords are an important element of any strategy. Keywords are the terms and phrases that people use when searching for products, services, or information online. By targeting relevant and high-volume keywords, you can improve the visibility and rank of your website in search results. There are a number of free tools available, such as the Google AdWords Keyword Planner, that can help you to research and identify the best keywords for your business.

In addition to targeting the right keyword, it is important to optimize the content on your website. This includes ensuring that your content is high-quality, informative, and relevant to your target audience. It is also important to include your targeted keyword in your page titles, headings, and meta descriptions, as these are used by search engines to understand the content of your pages and to display them in search results.

Google is the most popular search engine, with a market share of over 90% in many countries. It is important to optimize your website for Google, as well as other search engines such as Bing and Yahoo. Google provides a range of free tools and resources to help with Search, including Google Analytics, Google Search Console, and Google My Business. These tools can provide valuable data and insights into the performance of your website and can help you to identify opportunities for improvement.

In addition to optimizing your website for Google, it is also important to focus on user experience. This includes ensuring that your website is mobile-friendly, has a fast loading speed, and is easy to navigate. By providing a positive user experience, you can improve the likelihood of conversions and increase the overall success of your website.

In conclusion, SEO is a complex and ever-evolving field, but by using the right tools and resources, you can improve the visibility and ranking of your website on Google and drive traffic and leads to your business. It is important to regularly conduct site audits, research and target the right keyword, and optimize your website's content and user experience. Google provides a range of free tools and resources to help with SEO, including Google Analytics, Google Search Console, and Google My Business. 

Moz Pro, Yoast SEO, Ahrefs and HubSpot is another valuable resource for businesses looking to improve their online presence and drive traffic and leads through Search. By implementing a comprehensive and well-planned strategy, you can improve the performance and success of your site and business.

SEO FAQs

What Is SEO?

Search engine optimization is more generally known as SEO, an acronym. Optimization is the basis for all SEO activities. Once your brand presence (website, content and social media platforms) is optimized around the Internet, you can increase its online exposure. Your website will find its way to the first page of Google. Your online customers can also find your company much easier.

How Does SEO Work?

SEO is the practise of making improvements to your online presence, especially your website, making it more appealing to search engines such as Google and Bing. Search engines will crawl (or scan) your website to learn what it's all about. Best SEO practises make it easy for search engines to grasp your website. SEO increases the quantity of organic website traffic and the quality of visitors to your site at no extra expense. It does not have any paying media or placement and excludes direct traffic. With a comprehensive SEO strategy implemented on your website, Google will recognize it as an authority site and point users in the direction of your website.

Do I Need Different SEO Strategies for Different Search Engines?

There are slight variations between the different search engines. However you should typically rely on Google in your SEO strategy, since much of your target market uses this leading search engine. Also, much of the organic traffic is from Google.

How Much Does It Cost To Implement An SEO Campaign?

It is advisable to hire an experienced SEO agency or a specialist, and this expense should be included in your budget. The sum you are supposed to pay is in accordance with the scope of work required to ensure success. The digital agency or SEO expert will charge after evaluating the complexity of the project and once you have submitted your predetermined expectations. The average hourly rate of employment of an organization or SEO specialist is approximately $150 per hour

Can I Do SEO Myself?

Yes, you could but it takes a little know-how and learning through trial and error, but you can apply a simple SEO strategy through your website. However, SEO is time-consuming and in order to do so properly, you need to understand both technical SEO and on-page SEO. What's more, you'll need to stay up-to-date with the algorithm improvements made to the different search engines.

What Affects Your SEO Rankings?

There are three variables that directly influence your SEO rating, even though you have only implemented a very simple search strategy on your blog. The variables that need to be mindful of are:

Page Load Time—If your website loads too slowly, your tourists will rebound and potentially go to a competitor's website. Google (and all search engines) would rate your website lower due to slow page loading. This is something we need to pay careful attention to as we get closer to the big update reported by Google. The Core Web Vitals update in March 2021 will concentrate on three aspects that explicitly – and significantly – affect user experience on your platform. The page load time features of this update are crucial to securing your ranking or hitting the top of the SERPs.

Keyword Selection—The keywords must be carefully selected so that your website and pages are identified in the right search terms that your ideal customer is looking for.

Content Creation—If you produce quality content on your website, your audience can find your site instantly, easily, and remain on your site to learn more. This raises the time of residence, which boosts search engine rankings.

Will Blogging Help SEO?

Blogging helps improve your SEO strategy through your platform, but only if it's built with optimization in mind. Search engines are searching for content on your website that will give users ample answers to their questions. So by producing and sharing high-quality, in-depth blogs that discuss important issues within your industry, you are likely to be recognized as the authoritative source of the subject being searched. With SEO strategies on-page, search engines can find your blog more quickly.

Is SEO Better Than PPC?

SEO and pay-per-click or other paid media solutions work together to enhance your website and place your brand as an expert in your industry or niche. Search also offers you a much better return on your investment compared to paid media alternatives. That's not to say that Search is cheap and easy; it takes a reasonable amount of time and money to get it right, but long-term rewards are enormous and sustainable. Most of the time, Search and PPC will work together to achieve the best results.

How Long Does SEO Take?

“It depends.”

This depends entirely on your priorities and the strategies of your quest campaign. Most SEO experts will say four to six months before you start to see the effects. Bear in mind, this is when you begin to see the results, not when you reach the goals you have set.

What Are SEO Best Practices?

SEO is a multifaceted practice that involves a wide variety of different actions to be taken on the website in order to maximise the search. Many people associate SEO with high-quality content as search algorithms have highlighted content as a significant ranking factor. Algorithms are searching for content that addresses the user's search purpose. If your content talks directly to your audience, Google will serve your website to users. But content alone is not a good SEO practice. You need links from authoritative external sites that point to your site in the form of a backlink, and these external sites need to have a good domain authority ranking.

Best practice also includes full page optimization, which means optimizing the meta content, images and tags. And then consider the technological aspect of SEO-do you think your website has a great architecture? How's User Experience (UX) going? Is it easy to navigate? And have you made sure that your pages are related internally?
Smartlinks SEO Company is a search engine optimization agency headquartered in Niagara, ON that provides SEO services to clients in Ontario and across Canada and the United States.

SEO services in Niagara, ON: St. Catharines SEO, Niagara Falls SEO, Welland SEO, Niagara-on-the-lake SEO, Fonthill SEO, Grimsby SEO, Fort Erie SEO, Beamsville SEO, Thorold SEO, Port Colborne SEO, Crystal Beach SEO and all areas across Niagara, ON.
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