When you're looking for a quick return on investment (ROI), you're going to want to work with a pay-per-click marketing agency. Smartlinks SEO Company has experience in Google Adwords, Bing Ads, social media advertising and more.
Although Search Engine Optimization (SEO) is a great approach to long-term development, sometimes you just need an immediate boost. Smartlinks provides PPC campaign management to ensure that the money you spend is put to work for your company.
Pay Per Click (PPC) Services
Gain Exposure Online and Unearth your Ranking Potential
Landing page conversion optimization: If necessary, we will create a landing page on your site customized to attract visitors who have clicked through your PPC ads. This gives us the freedom to create a page exclusively designed to sell, rather than serving a variety of other purposes for which your website was already built.
Effective Ad Creation: We work with you to create the most efficient ads for high conversions.
Remarketing campaigns: Reconnect to past site users who have shown interest in your product or service. Using a remarketing strategy will help increase the return on advertising expenditure while growing sales or leads.
Comprehensive keyword analysis: We ensure that you appear upfront for the correct searches by completing extensive keyword research and closely tracking the success of your campaign throughout.
PPC mini campaigns: Let us target your province, city, or even neighbourhood with ads or set up a small campaign intended to drive through a particular product or service.
Evidence of ROI by comprehensive reporting: there are some excellent tools for data monitoring built into Google Ads, Bing Ads, and other PPC services. We move through the data and create a personalised PDF report that highlights the most relevant information.
Split testing and comparison of advertisements: we can make comparisons to evaluate the outcomes of different ads. This will help to enhance our content and presentation.
Pay-per-click (PPC) marketing is a type of digital marketing achieved through platforms such as Google Advertising, Facebook, and Bing. You (the advertiser) can only pay for clicks, or when the user clicks on your desired landing page. It's a way of purchasing traffic from your website vs. earning visitors using organic approaches, such as SEO.
SEO Vs. PPC: Who Wins?
This is a tough issue, even with all the world's awareness of these two forms of online marketing. Here are some steps you can take to determine what's best for your company.
Phase One: Identify the aim of your primary campaign
That sounds easy, but I want you to take some time and get on with an ultra-focused target. The more concentrated you can be, the stronger you can get. Here are some great steps you need to take to focus on your goal:
What do I expect from a marketing campaign to be doing? Please make a list of expectations.
What things on the list do I need before I can get to the others? Write down to 2 or 3 of the most important things.
Do you see some commonality between the remaining items? Can you identify them as brand recognition, more leads, more website visits, more sales, or something similar?
Take your one or two primary targets from what you've filtered. Attach the numbers, if you may. For example, do you need to raise revenue by a certain percentage? Do you have a fixed number of bookings that you would like to plan every month?
Phase Two: Define the time frame
This one's pretty straight forward: take your campaign target and settle on a timeline. Is that a quarterly goal? Or maybe you're just beginning something new, and you need Immediate results? Maybe that's something you're only hoping to achieve in the next year? Be specific to all of that.