Local Search Engine Optimization (SEO)

Let us help you increase your local online visibility with local SEO!

With our local search engine optimization (SEO) services, we will help your company achieve higher rankings in your local search results. No matter whether you have a single location serving a local community or several locations around the province or country, we have proven strategies and techniques to help you conquer the competition.

“About 97% of people use the Internet to check for local goods and services.

“The MarketingSherpa study asked marketers which form of search had the greatest effect on their marketing objectives. Almost 54% of respondents said that local search had the most positive effect.”

Ready to talk about how our local SEO services can grow your business?

Drop us a line for a free quote today!

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How Our Local SEO Works

We're going to audit your company information all over the internet. We take the time to ensure that your business information is accurate in order to provide you with the best possible error-free local presence.
We're going to perform Google My Business (Google Business Profile), Bing and the new Yep Search Engine. We will ensure that these company profiles bear the same brand identity and are tailored for your target location or service area. 
We'll link you to second-tier local business directories such as Angie's List, FourSquare, MojoPages and Yelp. Our team will also study niche directories focused on your industry and provide your business information. 
We build industry and local citations. A citation can be described as a reference to your business name and address on another website. An example quote would be a page on the local Chamber of Commerce website where your business information is cited, but there is no link back to your website. We leverage high-quality third-party sites to build citations for your company. 
We're going to help you get online ratings. 88 per cent of customers consult online reviews prior to buying local services. Online reviews will provide strong evidence of your business and help create trust with your customers. We will help you execute a successful online review acquisition strategy as well as provide guidance on the best consumer review marketing tools. 

When working with Smartlinks SEO Company on your local SEO campaign, you'll get daily comprehensive reports and records that can be reviewed at any time to monitor the effectiveness of your local search engine optimization campaigns.

On a monthly basis, we will send:

 Video Overview from your dedicated SEO Expert discussing local SEO progress and goals for the month.
Keyword ranking report (a tool that allows you to review your rankings at any time).
A report of hours and assignments describing what we worked on.
Google Analytics reports.
-Your local SEO specialist will also be available by phone or email at any time if you have anything to address. The more contact we have with you, the more we can achieve your goals.

42 per cent of consumers use search engines as their primary tool for finding local business knowledge. Make sure your site is one you can find with our local SEO service.

What Are Citations and How Do They Contribute to Local SEO?

Citations have a role in local SEO, particularly in Google Maps rankings. They inform Google of your brand's description, location, and contact information. Google released a patent referred to as their "Entity Patent" that uses entities (branding) as a means to differentiate your website and how it perceives your brand in the digital world. Each brand is assigned a unique Entity ID number that Google uses to search for and locate instances when its name is referenced. By utilizing citations, you inform Google of your entity's purpose, location, and identity. There are several kinds of citations. In the next section, you will learn about the different sorts of citations and how to implement them in your local SEO efforts.

General Directories

Websites like Yelp, YellowPages, GBP Site, and even BBB would be included in a general directory. This sort of directory has all of the important categories/niches for local searches. Inclusion in these directories is often straightforward and free of charge.

Niche-Specific Directories

Niche Relevant Directories are online business directories that are related to your niche. If you are a plumber, for instance, the directory may be PlumbingDirectory.com. These citations are significant since they are the most pertinent to your category. Relevance is a factor in Google's ranking algorithm.

Geo Relevant Directories

Geo Relevant Directories are typically the most challenging due to their scarcity. Typically, insertion into these directories occurs on local government or chamber of business websites. A geo-relevant directory example would be the City of St. Catharines, ON Business Directory.

Data Aggregators

Data Aggregators are significant information suppliers for businesses. Typically, aggregators purchase information from phone providers and white page directories of new firms, or they receive information directly from organizations and corporations. The data aggregators often collaborate with huge publication directories to provide them with direct feeds of company data. For instance, the aggregator Acxiom transmits business information to YellowBook.com.

Easy method for inclusion in all online directories

It might take an average of six to nine months for all publications to get your information.

ExpressUpdate.com

Acxiom

LocalEze

Factual

411 Directory Support

Your phone provider will provide you with a free listing in the local white pages, yellow pages, and 411 Directory Assistance, which many people are unaware of. Google frequently cross-references the yellow and white pages to validate the addresses of Google My Business listings. If your phone provider does not offer a free directory listing, you can utilise ListYourself.net. The benefit of being included in the 411 is that aggregators purchase this information, therefore you will ultimately reach all publishers.

Web 2.0s

Web 2.0 sites are essentially free blogs hosted on the domains of third parties. They contribute to brand recognition. The beautiful thing about Web 2.0s is that they are free and you can publish a tremendous deal of material on them, including NAP.

Journal Citations (Press Release)

Press Releases are an excellent method for obtaining local citations since they increase service, product, and brand exposure with news organisations. By syndicating a Press Release, you distribute your company's content to news networks and websites with high authority.

Combined Citations

Hybrid Citations are a sort of citation in which you publish your company's information on a third-party website, which often includes a 500- to 2,000-word article about your industry. Then, at the bottom of the article, your company information such as name, phone number, website, and address will be shown. You receive two benefits: 1) a backlink to your site with related content, and 2) brand exposure through the reference at the end of the piece. Citations are an excellent approach to demonstrate your brand and what you do to Google.

A local SEO company that delivers impactful results

Smartlinks SEO Company is a full-service internet marketing agency headquartered in Ontario that provides local SEO services to clients in Ontario and across Canada and the United States.